What is your business really worth? (And how do you know?)

You’re in business, approaching retirement.
You’re clear on your financial goal and lifestyle aims.
Will the sale of your business achieve the financial goal? Will you get the price you want?
Or….
You’re ambitious. You have found a business you think has good potential. You want to buy it. But you don’t want to pay too much.

Either way, you want to know, “What is the business worth?

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